15% off
Autumn / Winter 26 — New Season Collection
Style That Speaks Before You Do
Discover thoughtfully designed clothing crafted for modern lifestyles, timeless confidence and effortless everyday style.
Shop by category
Four wardrobes, one standard
Every category is built from the same short list of mills, makers and finishes.
Just landed
New arrivals
The first delivery of Autumn / Winter 26 — long-line coats, ribbed cashmere and fluid evening silk.
New
New
New
New
New
Featured collection
The Atelier Edit
Fifty pieces or fewer per style, cut in our Bengaluru atelier and numbered by hand. Double-faced wool coats, bias-cut silk and dry-handle Italian suiting — finished the slow way, then rested for a season.
Explore CollectionBest sellers
The pieces that keep selling out
29% off
17% off
18% off
New
New
15% off
New
End of season edit
Selected pieces, up to 40% less
The last of our spring cloth — silk twill squares, poplin shirting and cashmere in discontinued shades. Reduced once, while sizes remain.
Shop the look
Styled by our atelier
Tap a marker to see each piece, or take the whole look as it was cut.
Camel wool over ivory silk
The Long Coat Look
3 pieces in this look
View the Look
Cashmere rib and pleated sand
Weekend In Rib
3 pieces in this look
View the Look
Champagne silk, sharp shoulder
After Eight
2 pieces in this look
View the Look
Our story
Clothes worth keeping, made by people we know
ÉLARA began in 2018 with six shirts and one cutter. We still work the same way: short runs, mills we visit in person, and a team of eleven who finish every collar, hem and lapel by hand.
Nothing is designed for a single season. Each garment carries the initials of the person who finished it — and a promise to repair it for as long as you wear it.
Read Our StoryIn their words
Fourteen thousand wardrobes on
4.8 average across 2,140 verified reviews
5.0
“The wool coat arrived numbered by hand, pressed and wrapped in tissue. It has replaced three coats in my wardrobe and still looks new after a whole winter of daily wear.”
Ananya Raghavan
Bengaluru
Purchased Atelier Long Wool Coat
5.0
“I usually need a tailor before I can wear anything off the rack. The overcoat fit straight out of the box, and the in-house alteration on the sleeve took two days.”
Kabir Mehta
Mumbai
Purchased Double-Breasted Overcoat
4.5
“The silk is properly heavy — it hangs rather than clings. I sized down on advice from their stylist over chat and it was exactly right.”
Ishita Sharma
New Delhi
Purchased Liquid Silk Slip Dress
5.0
“Third order this year. The cashmere turtleneck has been through six washes and has not pilled once, which I cannot say for anything else I own.”
Rohan Dsouza
Goa
Purchased Ribbed Cashmere Turtleneck
5.0
“Ordered the kids' knit jumper for my son and ended up buying the adult version for myself. Same yarn, same finishing — no compromise because it is a children's line.”
Meera Iyer
Chennai
Purchased Kids Cotton Knit Jumper
@elarafashion
Worn by you
Tag us to be featured. We repost one piece a week from the people who wear it best.
Shopping the feed? Browse the full collection
Free shipping over ₹1,999
Dispatched within 24 hours.
Easy 7-day returns
Free exchanges, collected from your door.
In-house alterations
Tailored to your measurements.
Small-run making
Fifty pieces or fewer per style.
The ÉLARA letter
Be first through the door
One considered email a fortnight — new deliveries, atelier notes and invitations to private viewings.